The Useful Unknown
Strategy, AI, and innovation for the space between knowing and doing.
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About me
I’m Berk Bayri — a builder working at the intersection of technology, creativity, media and business.
Over the years, I’ve moved between content, product, innovation and leadership roles, usually ending up in the same place: finding problems worth solving, connecting things that normally live in separate rooms, and turning ideas into things people can actually use.
I’m especially interested in AI, human behaviour, emerging technology, media and the strange gap between what organisations think their problem is and what the problem actually is.
The Useful Unknown is where I explore that gap — the ideas, patterns and uncomfortable questions that tend to become useful before they become obvious.
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